Business Knowledge

How joining the ConnectHER17 conference ignited my business

[vc_row][vc_column width=”1/2″][vc_column_text]I’m really excited to share with you my experience from the trip I just took to Vegas.   You guys, I was lucky enough to join the ConnectHER Conference as a roundtable speaker.   I would like to start by thanking Laura for putting on ConnectHER. I have no idea how it took me …

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ProtoPreneurship things they don’t tell you

[vc_row][vc_column][vc_video link=”https://youtu.be/miJ959HpPx0″ align=”center”][vc_column_text]My friend, Troy, at Messy Entrepreneur was talking about the feeling when you start a business and everything’s great. You make your own rules. You do everything on your own time. You take what clients you want. You work and travel whenever you want. It seems perfect.   But entrepreneurship, or ProtoPreneurship as …

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Swear Words in Copy: Hell Yeah, or Heck No?

[vc_row][vc_column][vc_single_image image=”37015″ img_size=”full”][vc_empty_space][vc_custom_heading text=”Swear Words in Copy: Hell Yeah, or Heck No?” use_theme_fonts=”yes”][vc_empty_space][vc_column_text]There are a lot of opinions out there about whether or not you should use profanity in your web copy, emails, social media, etc. Some say it’s an absolute yes, if that’s how you speak in real life, while others are much less …

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The science of giving advice without scaring someone off

[vc_row][vc_column][vc_single_image image=”36936″ img_size=”full”][vc_empty_space][vc_custom_heading text=”The science of giving advice without scaring someone off” use_theme_fonts=”yes”][vc_empty_space][vc_column_text]I am known to be direct and often blunt in my answers. I do try to not give my opinion when I am not asked and I warn people who do ask that my answers may be short, and possibly seem harsh. Since …

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Just Because You’re the Client, It Doesn’t Mean You’re Always Right

[vc_row][vc_column][vc_single_image image=”36924″ img_size=”full”][vc_empty_space][vc_custom_heading text=”Just Because You’re the Client, It Doesn’t Mean You’re Always Right” use_theme_fonts=”yes”][vc_empty_space][vc_column_text]You’ve heard the phrase “The customer is always right,” haven’t you? Who are we kidding? Of course you have. Everyone has. You know what, though?   That phrase is bullshit, you guys.   Seriously. The client is NOT always right. I …

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How to Rock Copy writing for others

[vc_row][vc_column][vc_single_image image=”36869″ img_size=”full” alignment=”center”][vc_custom_heading text=”Copy write for others” use_theme_fonts=”yes”][vc_empty_space][vc_column_text]If you’re an online entrepreneur doing website design/creation, virtual assisting, marketing, or social media manager, there’s a solid chance you’ll end up doing at least some copy writing for your clients. It may even be one of your main responsibilities.   But it can be difficult to figure out …

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