Born and raised in Germany, Yvi was educated in business, trained as an electrician, and schooled in the art of hospitality management. After graduating from Realschule Helmbrechts in Germany, Yvi managed two restaurants before taking over ownership of a pub at the tender age of 22. In 2007, Yvi closed the pub and moved to the United States and continued to work in the hospitality industry while teaching herself everything she could about marketing and social media.
In 2008, Yvi started her consulting business Ask Yvi, with Pacific Crest Media as her first client. She managed PCM’s social media, then extended her contract work by taking over the business’s systems management, and teaching herself website design and development with WordPress. By 2010, she was focusing solely on WordPress development for PCM clients, as well as handling many of the administrative aspects of the business (and falling in love with the company’s founder, Peter Oakes). She began focusing her website work solely on WordPress, becoming an expert on all things related to web development on the platform.
In 2012, when Peter was diagnosed with cancer, Yvi took over running Pacific Crest Media entirely, while still maintaining her consulting firm, Ask Yvi. Peter was certified cancerfree in 2013, and he and Yvi were married in November of that year. Shortly after their wedding, however, Peter’s cancer returned.
Yvi managed both businesses while caring for Peter, who sadly passed away in September of 2014.
Currently, Yvi serves as CEO of Pacific Crest Media, which specializes in website design, marketing, and public relations, and continues to operate Ask Yvi as owner, consultant, and business mentor.