Yvonne has always been a spirit of diversity. She was born and raised in Germany and, as a young woman, went on to study multiple specialties. Her drive and motivation inspired her to pursue studies in business administration, hospitality management, and even studied to be an electrician.
Never one to back down from a challenge, Yvi went on to manage two restaurants and take on ownership of a local pub by age 22. But she wanted more. A mere suggestion from a friend was enough to spark Yvi’s decision to uproot her life in Germany and move to the US.
Once settled in beautiful Sacramento, CA she continued her work in the hospitality industry and began to teach herself about marketing and social media. In 2008 she proudly launched her own consulting business, Ask Yvi. Pacific Crest Media signed on shortly after as her first client. Her work with the company began as primarily social media management but, as before, Yvi was ready and willing to expand. Her contract was extended and she delved into management of PCM’s business systems.