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So, you’ve decided to repurpose content. Good for you!
Repurposing content is a powerful way to create tons of high-quality content, reach the right people, and engage your target audience with less effort than you would when creating original content from scratch.
But if you’re new to the repurposing content process, it can be a little daunting.
Where do you start? What tools do you need? Most importantly, what can you do to churn out lots of relevant content without the overwhelm?
Don’t worry, I’m here to help.
Before you could jump in and start repurposing content, it’s important to choose the right tools for the job.
In this blog post, I’ll walk you through 9 essential social media marketing tools that will help you simplify and automate your repurposing content process so you can focus on what’s important: creating awesome evergreen content, like blog posts and social media posts, on multiple marketing channels so you can achieve your business goals faster.
ClickUp for Project Management
The first tool on our list is ClickUp. If you’re not familiar with ClickUp, it’s a project management tool that helps you organize and manage all your tasks in one place.
But why do you need a project management tool for content creation and repurposing content?
Well, because creating valuable content takes time, effort, and coordination, especially if you have a team. Besides, you need to track your progress and ensure that all your content is consistent with your brand messaging.
ClickUp makes it easy to do all of that (and more). With ClickUp, you can:
– Create a project and a bunch of tasks specifically for repurposing content;
– Assign tasks to team members
– Set due dates
– Upload files
– Make comments
And much more!
And the best part? It allows you to create templates so you can streamline your repurposing content workflow.
By the way, if you’re interested in snagging my ready-to-use content creation template for ClickUp, check this out. And if you’re interested in using ClickUp for all your project management needs, there might even be some savings in that course for you too 🙂
TubeBuddy for Youtube Keyword Research and more.
In the past videos, I’ve talked extensively about how Youtube videos can help you with repurposing content. But before you can do that, you need to optimize your video content for search engines, especially Youtube.
And that could only mean one thing: you need to do keyword research.
That’s where TubeBuddy comes in.
TubeBuddy is an app and plugin that allows you to do extensive keyword research right from within Youtube. It also provides other features like:
– A/B testing for your videos’ metadata
– Youtube search engine optimization
– Bulk processing
And much more!
TubeBuddy has been an essential tool for me as it gives me valuable insights on which video content is working, and which isn’t. It has always been a part of my repurposing content strategy since Day 1 – and I think you should, too!
So, if you’re serious about using Youtube as part of your content marketing strategy and breathing new life into old content, then you shouldn’t miss out on Tubebuddy. Follow this link to try it out for free.
StreamYard for Live Streaming
Live streaming is a great way to create quality content, and it’s one of the best ways to build and reach new audiences on social media. But if you’re new to live streaming, it can be a bit overwhelming.
Which buttons do you press? Is it live yet?
Well, that’s where StreamYard comes in. StreamYard is a live streaming studio in your browser. It’s super easy to use, and it has all the features you need to stream like a pro – even if you’re new to live streaming.
With StreamYard, you can:
– Broadcast live with up to 10 people
– Share your screen
– Record your streams
-Stream on multiple platforms
And much more!
I know what you’re thinking, can StreamYard really help me with repurposing content?
The answer? Yes, of course!
Not only will you be able to write a lengthy blog post from a long-form live video, but you will also be able to create a podcast from it.
But the list doesn’t end there! Think about how many social media captions you can create from a single blog post. You can even churn out a guest post from it!
Interested in earning from your content? Why not create online courses from your repurposed content? Think about all the things you can create from a single live video!
This is why I love live videos and StreamYard. They both make content marketing and content repurposing so easy and fast!
If you’re interested in trying out StreamYard for your content creation process, then go ahead and use this link to get started for free.
Ecamm for Producing Fancy Videos
StreamYard makes it super easy for you to go live — and you can actually multi-stream with it! But truth be told, I just don’t use one tool for my video content, I actually use two.
The second tool I use is Ecamm. With Ecamm, I can transform an ordinary Youtube video into a professional one. And just like StreamYard, recording with Ecamm makes it so easy for me, and at the same time allows me to get really nerdy with all the technical stuff.
And yes, Ecamm allows me to do more with my Youtube video (like adding graphics and effects) – which comes in handy when I want to give my videos a bit more of a polished look.
The only problem is, if you’re not on a Mac, then you might not able to use it. It’s also one of the main reasons why I switched to Mac. Ecamm is so handy that I switched from PC to Mac just so I could use it!
If you’re interested in trying out Ecamm to help you repurpose content, use this link to get your one-month free trial.
Descript for Creating Transcriptions and Micro-Content
Transcribing your videos is a great way to get your message out there — especially to people who have trouble with hearing. But transcription hasn’t always been easy until transcribing tools, like Descript, came around.
And I must say, I’m super impressed with Descript’s automatic transcription accuracy. I may have an accent, but Descript nails it almost every time.
Not only that, but Descript also allows you to edit your transcripts like magic. Gone are the days when transcribing takes days to complete. With Descript, you can transcribe your videos in minutes – and that’s not even the best part.
Descript isn’t just your typical transcribing tool. It can do so much more, like helping you create blog content and all forms of micro-content from your existing content in just a matter of minutes! And yes, they’re not even kidding when they said Descript is an “all-in-one audio & video editing, as easy as a doc!”
Like I said, there’s so much more about Descript that will help you repurpose content. The list is in fact longer than you think – and I can’t mention them all here. But if you’d like to check it out and see for yourself how it would help you with repurposing content, you can use this link to get started for free.
Google Drive for File Management
Now, Google Drive is a file management and collaboration tool that I can’t live without. Seriously, it’s that essential to my content repurposing workflow.
I use Google Drive for everything – from storing client projects to collaborating with my team on all kinds of things, and even storing backups for my old blog posts! The best part is, that it’s all in one place, super easy to use, and it’s compatible with most apps. In fact, the majority of my automation workflows for blog content and social media posts are linked to Google Drive.
If you don’t have a Google account yet and you’d like to repurpose content faster and more efficiently, I highly recommend that you get one. It’s free to use, and you get 15GB of storage just for signing up. I recommend at some point upgrading to Google’s business solution and getting your biz email and all the fanciness running through it.
Agorapulse for Distributing Repurposed Content on Social Media
I’ve said it time and time again, Agorapulse is my favorite social media management tool. It helps me save time by scheduling and publishing my social media posts, as well as helps me track my social media analytics in one place.
Not only that, but Agorapulse also has a ton of other features that come in handy, like:
– Queuing social media posts and all kinds of repurposed content
– Social ROI reporting
– Competitor analysis
-Easy blog content promotion on social
And so much more!
One more thing I love about Agorapulse is that they have an amazing team. They’re always quick to help, and they’re always innovating and adding new features to the tool.
Repurposing content? Agorapulse is definitely a must-have! It’s definitely one of the best content marketing tools out there! If you’re interested in trying out Agorapulse, use this link to get a TWO MONTH free trial.
Encharge for Distributing Repurposed Content over Email
I know I mentioned that this post is going to be all about repurposing content and social media tools, but I can’t just leave out email. Email is super important because it’s one of the few avenues where you can build deeper relationships with your audience. Because after all, your audience chose to be on your email list.
Do you know what that means?
It means that the people on your email list are just a few stages away from becoming your customers or clients. This is why email marketing should be a priority for content marketers.
There’s no doubt about it: email can be a great way to supercharge your content marketing efforts. Email also gives you an awesome opportunity to distribute evergreen content to warm audiences.
Anyways, when it comes to email marketing, I love Encharge.
Encharge is an amazing email marketing tool that helps you create email automation workflows for your blog content and other types of repurposed content. It also allows you to segment your lists, which is great for personalization.
Above all, Encharge has all the features you need to create high-converting email sequences, like:
– A visual campaign builder
– Pre-built email templates
– Lead capture forms
And so much more!
Now imagine taking your existing content, such as a blog post or a Youtube video, and turning it into multiple pieces of micro-content with the help of tools like Google Drive, Descript, and Agorapulse. You can then use those pieces of micro-content to populate your social media profiles, or even use them as lead magnets.
And with Encharge, you can easily turn those lead magnets and different kinds of content into email sequences that will help you nurture your audience and build deeper relationships with them.
In fact, the possibilities for repurposing content are endless when you’re equipped with these tools! If you’re interested in trying out Encharge, use this link to get started for just $49.
Make (formerly Integromat) for Automations
Now, a beautiful touch to repurposing content is automation – and I just know the perfect tool you can use to repurpose content like a pro.
Say hello to Make (formerly Integromat).
Make is an automation tool that allows you to connect your apps and services, and automate repetitive tasks.
I use Make specifically for simplifying my content repurposing process, and that includes the following:
- Pulling images for my Youtube videos (Watch it in action here)
- Automatically names my files in Google Drive and ClickUp in the naming convention I set
If you haven’t tried automation to help you repurpose content, then I highly recommend that you do. It’ll save you so much time in the long run, and it’s just really fun to use! If you’re interested in trying out Make, use this link to get a free trial.
So there you have it – my 9 must-have social media marketing tools for content creators, plus a bonus tool to help you with your repurposing efforts.
Content creation (and repurposing content) is a process, and like any process, it can be made easier with the help of tools.
The nine social media marketing tools I mentioned in this post are just some of the essential tools that I use to make high-quality content that my audience loves and responds to.
And I hope that by sharing them with you, I was able to give you some ideas on how you can make the most value out of your existing content through your repurposing efforts.
What are some of the social media marketing tools that you use to make your entire repurposing content process more efficient?
Now that you know about these super useful social media marketing tools, what types of evergreen content are you interested in creating?
Blog posts? Online courses? Guest posts? Podcast episodes?
Let me know in the comments below!
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