By Julia Enthoven
Improve Engagement by Adding Subtitles
For video creators and publishers, subtitles are an amazing way to tell your story in short social media videos. If you publish interviews, testimonials, or just a funny moment, adding subtitles can create the “thumb-stopping” interest that is so important for engaging an audience.
In a study by Instapage showed some astonishing results about the engagement of subtitled videos vs. non – subtitled. Here’s a quick summary of the key findings:
How to add subtitles to your video
Julia is the founder of Kapwing, an online toolbox for modern video creators. She left Google in 2017 to work on Kapwing full-time with her co-founder, Eric, from San Fransisco, and is also a runner, Texan, feminist, and coffee-