If you’re an online entrepreneur doing website design/creation, virtual assisting, marketing, or social media manager, there’s a solid chance you’ll end up doing at least some copy writing for your clients. It may even be one of your main responsibilities.
But it can be difficult to figure out how to write in a way that a.) hides the fact that it’s YOU writing, and b.) actually sounds like your client. Especially if you have different speaking/writing styles.
While it may never become easy or second nature for you to write in someone else’s voice, particularly you aren’t actually a copy writer. I’ve had some clients where we’ve just clicked, as it were, and I was very easily able to slip into their writing style, and other clients where it seemed damn near impossible that I’d ever get it right. Over time, however, I’ve figured out a few things that make it a LOT easier to write copy or social media posts and make it sound exactly like my client.
Here are my tried-and-true tips:
1 – Know your client.
Before you start writing for any one, make sure you actually have a conversation with them. Talk about the project, about your businesses, and even branch out into personal topics too! The more you talk with them, the better you’ll learn how they speak, and you’ll start to pick up on things like inflection, vocabulary, and more. You can use all of these to inform your writing for them.
2 – Know your client’s writing.
Whenever I get a new copy writing client, I spend time reading everything I can that they have written. Not only does it usually make for a fascinating read, but it also gives me more insight into who they are, how they speak, sound, write, etc. Much like speaking with them is helpful, reading anything written by them (or written by someone else, even, but published on the client’s behalf) is helpful.
3 – Take some time to prepare.
When I sit down to write for a client, I give myself about 20-30 minutes of prep time before I start writing. I use this time to review items they’ve written, items I’ve written for them in the past, and go over any notes I may have about specific requests or preferences they may have. This helps me get into their mindset, so to speak, thus allowing me to start writing AS them, instead of simply FOR them.
4 – Batch your work.
I will literally do everything in my power to be able to sit down and do all of my writing for one client in one sitting. Not only does that mean I’m being super productive and getting a bunch of shit done all at once (go me!), but it also means that once I’ve gotten into a mindset where I am thinking in my client’s “voice”, I can write a bunch of stuff for them and it will all sound unified and cohesive, instead of like each item was written by three different people.
Do you have other tips you’d like to share? Any questions about what I’ve talked about here? Hit me up on Twitter! I’d love to chat with you!