The Easy Way to Start a Podcast With a Simple Repurposing Content Strategy Built-In

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So you want to start a podcast?

Great! Podcasting is a fantastic way to share your voice and ideas with the world.

But there’s a little problem: you don’t know where to start, or simply feel overwhelmed by the idea.

Don’t worry, you’re not alone. Starting a podcast can seem like a daunting task, but I’m here to tell you that it’s not as difficult as you might think. For as long as you have the passion and the commitment to produce great content, and an awesome system that works great for you, you can start a podcast with ease.

The easy way to start a Podcast with a Simple Repurposing Content Strategy built-in _ Podcast Beginner Tutorial-story

And in this blog post,  I’m going to show you how to start a podcast with a simple repurposing content strategy built in. In fact, this is the exact strategy I used for my very own Boss Your Business podcast, which is now fully booked with guest speakers for the next two months!

And the best part? This content strategy works with video, too, so you can start repurposing your content right away and get your podcast (and all of your other content) up and running in no time.

If that sounds like something you’d be interested in, then read the full transcript below.

Video Transcription:

Many have asked how I got my podcast life and going and booked out for two months in only a couple of days. And today, I’m gonna show you how I made it happen, how you can make it happen and all the things you need to make it happen. That was a lot of make it happen, but what happened here? Okay. I’m seeing a trend here today.

If you’ve been around, you know I had a live show. I always wanted to bring back my live show in a way that I can give you in multiple different ways. So not just as a video live show, but also as a podcast that fits into my mission of what I wanna accomplish and all the things. And it has taken me about a year to wrap my head around how I want this podcast to look like.

What’s the focus? What’s the mission? And who am I gonna talk to? Now, it finally snapped and I figured out what I want this to be. And I was able to literally from this aha moment to announcing the podcast, having two months of guests scheduled out within a day? It pretty much took me a day or two. And today, I’m gonna show you how I made this happen.

And if you’ve been around, you might have seen part of the system that I built up on. So if you’re like, Yvi, what system are you talking about and what, and why was this so easy? Watch one of my videos where I’m talking about why you need to stop using ClickUp to systemize your business. This is based on this because I had the system ready, but also, how I handle my YouTube content creation because I pulled from both of this video where I explained to you, what’s going on in my head, when I do this and easily built this podcast out in two days. Now, let’s dive in because you don’t care much about what’s going on in this crazy brain. You wanna know how I did this, right? Cool. Now, let’s dive into my ClickUp and let’s start first with this system that happens behind the scenes that allowed me to get this done really quick. In ClickUp, what I’m using is a variation of our content creation template that you might have seen in another video.

 

Getting Started

We have a folder in here for our Boss Your Business podcast, my wishlist, the scheduled episodes, the submissions, which is a ClickUp form that is for pre-approved speakers that literally just have to send over their submissions. Then, applications. This is a public form where everybody can apply to be a guest in my show. What I wanna focus on is the approved speakers of mission in here, as well as how we handle all the tasks that are going on.

As you can see, the title of the show is the Task Name. We have a custom number field right in here, which is the episode. First Name and Last Name, the email of the speaker. We have a live show stage where we use a dropdown field to prep, asset ready, schedule and live done. These dropdowns are being used for automations that I’m gonna talk later about.

We have our URL where the YouTube video is going to be linked in our asset folder. I am talking about that in the content creation video. I’ll give that to you in the end. Social media graphics, as well as the graphic folder. You don’t need to show that here. It just needs to be referenced for an automation.

So now what happens in here. Submissions. I have sent out a form to my peers. This is where I started. Let’s start with the people you already know. Send out the form. They have submitted the information with the First Name and the Last Name. These are text fields. Then, their email, the company name, company, title, role, all of the information you need.

The proposed show title is what becomes your Task Name. A short description, let your guests tell you what they wanna talk about. Let them put some effort in on what description would they give this show. Their speaker bio. And a freebie they might want to promote on your show. Are they associated with a tool?

Meaning, if I bring Mike Allton and he is associated with Agorapulse, what kind of association is that he is Head of Strategic Partnership. Are there any no gos? Is there something you don’t wanna talk about? All of your social media links? Who else do you think might be a good guest? This is perfect for you to figure out who else you could bring on to the show.

Anything else I should know? And then, the acknowledgement that you allow me to use this content. Now, when this gets sent out, they pop right in here into my Submission. And that’s where I will be able to just pull them up once I’m like, cool Submission is done. Let’s get that into Scheduled. There’s a little trick in here, too, where after they submit that, we have a redirect to my booking scheduler. Meaning, they can book their slot that I specifically set up in my scheduler and they don’t have to wait. I don’t have to email them back. They can jump right on the schedule. Now, from here, when they are scheduled, they get marked Scheduled and move into the scheduled list. Why I have them separate is because there is some automations happening in here that when I mark this…

Let’s show you. I’ve been actually working on those yesterday. When the custom field changes to Prep stage, it sends it over Integromat and generates those Google assets. Content generation video, really simple. And there’s a couple other automations going on in here. I will show this in a further video. I really just wanna give you this big idea so you can set it up.

All of this is happening. All of this is scheduled. Cool. Awesome.

 

Going Live

Now how we handle this podcast for me to not have to edit like crazy is, we are actually using StreamYard to go live on YouTube. So, if you go look at my YouTube channel, you will already see how we have scheduled out the next, I don’t even know, seven episodes? They’re already there because I am not recording them and editing them like crazy.

They are getting livestreamed, recorded in StreamYard, which allows me to pull either one audio channel or both audio channels in case my volume was higher than my guest’s volume. I pull those audio off, adjust them if needed, maybe cut a little bit at the front and the end. And that’s all the editing that goes into my podcast.

You are listening into a conversation on this podcast.

 

Adding Intro, Outro, and Ads in Between

There is no fancy make it out all schmanzy kind of thing happening. Then, we upload this into Transistor FM. Why I chose transistor FM? I’m still on the trial period so I can’t show you in here. What I’m gonna be able to do is, add dynamic audio. So, when you join us live and you watch the live recording, you’re gonna see that we are jumping right into the topic.

There is no fancy… and intro and outro and ads in between, because what I am going to do is, all of the ads, all of the intro, all of the podcast fanciness is going to happen right here in Transistor FM, which also means my ads for the podcast on promoting the upcoming book launch, which is happening in Q1, I can plug that in here when I’m ready to promote that. Till then, I can promote my upcoming all access group offering or anything in between because it’s dynamic. You can change it. You don’t have to burn it into your recording. So now, we easily record it.

 

Repurpose Content

We are not big editing. We are putting it up onto Transistor FM and then, we upload it also as a blog post to my website, just like you see with the YouTube video, it’s the same repurposing content process. You can watch that in the video that I’m gonna link you in the end. Now past that, as you have heard me talk before, pull in the audio into Descript. Actually, you might wanna pull in the video from YouTube into Descript, clean up that transcription, and you can add those transcriptions to your podcast, too, and you really should do that. Then upload that transcription to your YouTube so YouTube is happy with YouTube. Then use that transcription in your blog post. See where I’m going with this? Cool. Now we got our systems ready in ClickUp. We have streamed our podcast recording live to wherever you wanna stream it and downloaded it from StreamYard to plug it into Descript, to run that transcript and clean up that transcript, upload it to YouTube, upload it to Transistor FM, use it in your blog post, and now here we are. And it’s like, cool. What now? Simple. Descript allows you to generate micro content generically with audiogram and all kinds of stuff. We also use MissingLettr, which holds every blog post that gets posted on my blog and generates a campaign around it. And we now easily post over the next 365 days.

I think a total of how many posts do we have? 18 posts that drive traffic back to my website, to the YouTube video that we recorded live, which also has the podcast embedded in it.

 

How to Start a Podcast: Conclusion

I know this is a lot. This is a big process that can be really simple. So now that you have the big idea, start in the beginning, really start with your process in ClickUp.

I do have this template in my academy if you just wanna grab it. And the process that’s happening right here in ClickUp that I mentioned is mentioned right here in this video. There are some additional automations and all kinds of stuff going on in there, too, so you might wanna watch that. And if you haven’t done so yet, hit the Subscribe button.

I wanna see you in the next video.

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