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Why you need a consistent social media presence
I use ClickUp for a variety of projects and tasks, but I think we haven’t really gotten into talking about how I use it to help streamline my social media content creation.
Now, before you cringe at the mere thought of social media platforms, you need to understand that it’s one of the fastest ways your audience can hear about you. Since almost everyone has a social media account, it’s important that they have a way to find you where they hang out the most – the internet.
But why do you need a consistent social media presence?
Whether you’re a personal brand or run a company, creating social media content consistently is your ticket to getting in front of as many people as possible, this means a higher probability of getting booked to note-worthy events, which builds your authority and reach grow even more, thus enabling you to scale your business even further!
How to Efficiently Set up Your Social Media Content Automation
Okay, let’s talk ClickUp and social media.
I’ve seen a lot of people handle a good bulk of their social media content creation inside ClickUp, and although you can create documents and add attachments, I just don’t think that it’s an efficient way of creating and collecting your social media content.
This is why I let ClickUp do what it does best – epic task and project management!
So, how do I get everything else done?
With the help of my content marketing tool dream team:
Like, Google Sheets, Airtable can segment tables and allow you to export the content as a .csv file so that you can upload them to your social media scheduler.
What I like the most about Airtable is that it allows me to easily label the content that I add on there for instances such as when the post I’m creating counts as evergreen content, or if I need it for certain social media platforms. I can also leave notes so I don’t shuffle them by mistake.
Best feature: Tables are pleasing to the eye and can be customized to your needs. You can create different bases for your every need, and embed Airtable on ClickUp, so you don’t have to jump in and out of either tool!!
Now, that you have the content creation side of things figured out, next is scheduling!
You guys, if you haven’t settled for a social media management software yet, then you should definitely give Agorapulse a try.
I schedule my content ahead of time and this tool just makes it even easier. I just extract the social media content I wrote in Airtable into a .csv file and bulk upload it into Agorapulse – it’s that easy.
It also integrates with your ClickUp account, so you can just switch tabs between Airtable, Agorapulse, and ClickUp… this is how I get to all the stuff I need without getting frustrated and overwhelmed.
Best feature: Agorapulse can post across different social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn.
If creating social media graphics isn’t your strong-suit or you simply don’t have the time to deal with matching the colors, finding just the right image, and sizing your logo to fit the darn thing, then Easil will be a game-changer for you.
You can store your brand colors, fonts, logos, and even create folders in there to store your on-brand stock photos. I usually only have a few minutes to deal with graphics (if at all!), so having a tool like Easil saves me from a lot of hair-pulling and frustration.
Best feature: There are a lot of unique templates, you can save your favorite elements, upload your own font, and more. Easil Plus also is a lot cheaper than other graphic design software.
Conclusion:
The best way to streamline and implement your content marketing strategy, whether it be for your social media platforms or for setting up ads, is to find the best tools that work for you and your business.
But as it is right now, my top 4 favorite will be ClickUp, Agorapulse, Easil, and Airtable.
P.S. I hope you found my workflow tool recommendations useful, but just in case you’re still stuck trying to get your own business workflow set up, then you should definitely check out and grab my templates here.
more helpful clickup how-to guides:
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