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It’s no secret that the digital marketing landscape is constantly changing. What worked last year may not work this year, and what works today may not work tomorrow.
That’s why it’s important for digital marketing agencies to be agile and adaptable, able to change their plans and strategies on a dime. In this blogpost, we’ll take a look at how successful agencies plan, produce, and prove their results.
The Planning Phase
The first step in any successful digital marketing campaign is planning. This involves research, analysis, and strategizing.
Agencies need to understand their client’s goals and objectives, as well as the target audience. It’s also important for agencies to have a clear understanding of what they’re trying to achieve with each piece of content or campaign. Otherwise, they run the risk of missing the mark.
How to discover your clients' goals, values, & objectives
Before creating content that resonates with your audience, you need to have a clear understanding of who your ideal client is. This involves understanding their goals, values, and objectives.
One way to do this is to create an ideal client avatar — a fictional character that represents your ideal customer. Give them a name, age, occupation, and so on so you can start to get a feel for who they are.
Also, ask yourself, what are they trying to achieve? What values do they hold dear? What are the challenges that hold them back from achieving their goals? And most importantly, how can you help them?
Note: Having a hard time asking the right questions to identify your ideal client? Don’t worry! I made this easy-to-use template so you can craft your ideal client avatar.
The Content Creation Phase
Now that you have a clear picture of who you’re trying to reach, it’s time to start creating content. This is where the rubber meets the road. All of your planning and strategizing come together in the form of blog posts, social media updates, email newsletters, and so on.
It’s important to keep in mind that not all content is created equal. The best digital marketing agencies produce content that is not only informative and engaging, but also speaks to the specific needs of their target audience. But how do you do that exactly?
How to produce content that speaks to your audience
The key to producing content that resonates with your audience is to know what they’re struggling with. In other words, the content creation phase involves going back to your ideal client avatar and understanding their pain points.
How can your content address their specific needs? Can you offer them something of value?
Remember, there’s no truth in the saying, “build it and they will come” — at least not in marketing. You need to craft content that people are looking for because think about it: who reads content that doesn’t address their specific needs or offer them something of value?
So, let’s say you’ve done the work and created content that is not only informative and engaging but also speaks to the specific needs of your target audience. Now what?
Don’t hit publish just yet!
Of course, you need to make sure that everything is error-free. But you also need to go one step further and ensure that your content is actually engaging and interesting to read. So how do you do that?
The Quality Control Phase
It’s important for digital marketing agencies to have a solid quality control process in place to ensure that all of their content is up to par. Of course, this involves thoroughly proofing and editing each content before it goes live.
Proofing can be time-consuming and resource-intensive, but the good news is that — it doesn’t have to be.
And this is where Agorapulse comes in.
How Agorapulse makes it easy to plan & proof content internally
As content creators, business owners, and agencies, we all know how important it is to plan, strategize, and proof content before publishing them.
Unfortunately, the process of doing all of that can be time-consuming and frustrating. Thankfully, tools like Agorapulse make it easy to plan, produce, and proof content internally.
Just in case you’re not familiar with Agorapulse…
Agorapulse is a social media management tool that helps you with all aspects of content creation, from scheduling to reporting. But one of its most useful features is the ability to easily collaborate with team members on content.
With Agorapulse, you can assign tasks to team members, leave comments on content, and track changes. This makes it easy to keep everyone on the same page and ensures that all content is thoroughly proofed before it goes out to your clients.
So let’s go back to your content.
Now that your content has been approved internally, proofing doesn’t end there. You still have to show your content to the client and get their sign-off before hitting publish.
But getting client approval doesn’t have to be a nightmare.
External Proofing: Simple Client Sign-Off Process in Agorapulse
From within Agorapulse, you can easily share content with clients for approval.
Agorapulse has an amazing article describing the process right here
Once the client approves the content, you can hit publish with confidence knowing that your content is error-free and meets their standards.
This is what your clients will see when rejecting or approving content.
courtesy of Agorapulse
Prove & Report your Results
Now that your campaigns are running, you still need to show your clients the results in order to prove that your work is paying off.
But creating client-friendly reports can be a pain. You have to gather all the data, compile it into a visually appealing format, and then present it in a way that is easy for them to understand.
How to Create Client-Friendly Reports in Just a Few Clicks
Fortunately, Agorapulse makes it easy to create client-friendly reports in just a few clicks. You can use the built-in Social Media ROI reporting feature to quickly generate insightful reports that show your progress and results over time. You can even customize the reports to include only the data that you want your clients to see.
And not only that, the Agorapulse Social ROI feature allows you to show your clients how your content is performing and turns views into paying customers!
How to Create Client-Friendly Reports in Just a Few Clicks
The Bottom Line
As you can see, successful digital marketing agencies need to be well-organized and have a solid plan in place before they start producing results. It might sound like a lot of work, but using tools like Agorapulse can make the process a whole lot easier.
If you’re not already using Agorapulse, I highly recommend that you check it out. It’s helped me and my agency save time, money, and headaches by streamlining our content creation and approval process.
Also, if you’re interested in making your workflows much more efficient with the help of tools like Agorapulse and ClickUp, you might want to check out my Youtube Channel.
As a Business Efficiency Consultant, my goal is to help solopreneurs, businesses and agencies save time and resources by automating their workflows. If this is something you also need help with, feel free to book a call with me and see how I can help you too!
Thank you for reading! I hope this article was helpful in showing you how successful digital marketing agencies plan, produce, and prove their results.
That’s it for this post! I hope you found it helpful. If you have any questions, feel free to leave a comment below and I’ll be happy to answer them.
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